This project was a collaboration with my good friend and designer Ignacio Hidalgo for Imperial, Costa Rica's biggest beer brand.
The mission was to create a powerful, colorful, bold visual identity that reflected nature and the desire to explore our home country.
The concept had to be applied to a special edition packaging , and a massive campaign for outdoors, merchandising, ON/OFF premise, and social media.
We explored crafting, took some photos, and had a lot of fun.
